Back in the early days of my Internet Marketing career I remember spending hour after hour trying to create sales pages and squeeze pages that were somewhat close to those of the big name ‘gurus’.  I didn’t realize it then but it usually cost them thousands of dollars to have a professional graphic designer create the entire thing, but luckily for us one of these designers has created a fully-loaded product that allows absolutely anybody to quickly and easily create rich looking sales and squeeze pages that are attention grabbing and guaranteed to produce results.

Optimize Press! – everything you will ever need to create money-sucking pages from beginning to end!

Check out this video I just made where I’ll show you how I can actually create a squeeze page in less than five minutes, all while having it look as though it costs thousands to create… after the video feel free to click the link underneath to check it out for yourself!

Pretty sweet huh! Take a spin for yourself here: Optimize Press

Trust me, you’re going to absolutely love this thing!

As you know, building a list is essential to your success online. The problem is that many people get people onto their lists then simply bombard them with one useless offer after another.

In this video, I’m going to dive right into the exact strategy I’ve been using successfully for quite sometime now… Something I learned by watching the great Eben Pagan, which is to over deliver the content and always leave them blown-away.

Hope you enjoy!

I hope you liked the video, please re-tweet it if you enjoyed it and leave a comment letting me know what you think!

Until next time!

Today I want to go over a couple things…

First – I’m switching to mostly video marketing on this blog.  I want to get my face out there and I want you to get to know me a bit better.

Second – Today I’m going to cover some extremely powerful list-building techniques that will do wonders for your online business.

I hope you enjoyed the video… Please re-tweet if you loved it, and let me know what you think by leaving me a comment below!

Until next time,

I’ve recently been extra attentive of a friend of mine who sold a WSO (Warrior Special Offer) detailing his amazing quest to earning six-figures in the month of January.  Now don’t get me wrong, this guy is a big player in the Internet marketing arena, so it’s not really a surprise that he’s going to be able to meet this goal – the biggest surprise is that he’s actually going to make it happen from absolute scratch!

Yep, you read that right... He’s going to make six-figures in a single month using nothing but the knowledge he’s got in his head.

Now at first, I wasn’t even going to grab this ‘behind-the-scenes’ look at his 30-day journey, but that little voice in my head was saying that this $27 all-access pass might contain some extremely juicy nuggets of information.  How could it not, he was going to use his knowledge to build a six-figure income in 30 days from absolute scratch… And if he’s going to share the whole she-bang of how he does it, then there’s something worth a lot more than $27!  And oh boy was there!!

I got in on this thing (rather heard about it), for the first time near the end of the month when Willie had undoubtedly reached his goal.  I jumped right in on his journey – which was nothing more than a day-by-day blog posting (in great detail) about exactly what he did (a very simple delivery format).  And within about twenty minutes of reading all about his strategies I was absolutely blown-away.  Not because it was some super secretive ninja strategy, but simply because of the sheer simplicity of the entire process.

This guy does two things incredibly well – he works extremely smart, and he works extremely hard.

There’s no way around it, making a ton of money, whether offline or online, requires a great deal of effort.  The nice thing about doing it online and for yourself is exactly that – it’s for you, not a boss!

Anyway, back to the story…

The strategy laid out by Willie was dead easy, and to some extend I think most of us who are trying to make money online are using it to some extent, but not to the full capacity and with the intensity that he’s approaching it.

You’re wondering what this secret strategy is exactly…

It’s nothing more than list-building in its most basic, rawest form.  But the difference lies in the approach he’s taking to list building and the mentality he’s taking with his list-building.

We all believe that the way to make money online is through a blog, and I am fully in belief that a blog is a ‘must-have’ if you want to truly move into a 6-7 figure company… But I was astonished to see that the goal of his thirty days to six figures was simply to build a few lists within a few highly popular niches, create awesome content for those subscribers so the relationships built themselves automatically, place products in front of eyeballs when the time was right, and profit.

Then it hit me… Why am I limiting myself to only a couple niches that I truly am in love with, when I can simply go on a tear for 36-48 hours, create a free giveaway product to get people to opt-in to my list, create around twenty awesome follow-up emails, fill in the gaps with some kick-ass products that I could make myself (or use affiliate products), and just build the list with some awesome ninja tactics like he was – and profit insane amounts of cash!  Why on earth wasn’t I doing this when it was so incredibly simple?

I’ll tell you why…

Because it’s just not something people are talking about enough (so let’s keep this secret between us).

Sure we hear it all the time…

Build a list!

The money’s in the list!

You need a list!

But we’re usually lead to believe that a list is something that you build slowly by writing lots of articles, posting endless amounts of content on your blog, creating videos and posting them to YouTube, getting thousands of Facebook and Twitter followers and begging them to come onto your list.

Screw that noise!

Willie’s building his lists fast and furious and I feel like I was once blind but now I can see…

And trust me, I’ve significantly upped my anticipated income goal for the year.

Sure, I always have my eyes on the magic six-figure number, but now it’s going to be a much higher six-figure number – all thanks to $27 and the wisdom of one of the coolest dudes in the IM industry.

Now you’re probably wondering…

What’s the big secret to building a list of thousands upon thousands of subscribers in less than a month??

Well, I can tell you this…

It involves working your butt off... Creating outstanding free products that people won’t be able to avoid… A little bit of money (the returns on investment, which is usually $20-$30 a shot, comes back at 2-20 times greater than the investment cost)… And finding people to help you leverage your current list.

It really is stupidly easy when you sit back and look at it…

Here’s the thing though, I’m not going to spell it out for you word-for-word here because this post is quickly approaching 1000 words and there’s just not enough room.

But I have a special treat for you…

I’ve created a video that outlines absolutely everything you’ll need to join me in turning 2012 (or later depending on when you’re reading this) into your first six-figure year online.

You can access the video HERE.

After you’ve watched the video I want you to come back and tell me what you think… Tell me if you think you can do the same thing that I’ve been doing to build a pretty sweet income in 2012.

To your success!

P.S. If you didn’t watch the video yet you can grab it right HERE

Every now and again we come across someone who seems to have a special ‘something’ that we’ve never come across before, something that re-routes the world and leaves a change in the way we live day-to-day.

There are undoubtedly hundreds of men and women who have helped shape, change, and re-invent the way our world goes about its day-to-day, but there are three business pioneers that have completely revolutionized the world… Completely changed it in a way that no other before him has done.

Here are three business pioneers who have forever changed the way we live thanks to their unique ideas, unrelenting ability to create change, and the perseverance to follow through:

NUMBER 1 – MICHAEL JORDAN

Wait a minute… Michael Jordan?  The basketball player?  Indeed!

Not only is Michael considered one of the greatest basketball players of all time (and probably the greatest according to most

The Legendary Michael Jordan

people), but he was the first NBA player to truly become a brand.  Air Jordan was such a popular brand during Mike’s career that

he now heads a billion dollar per year enterprise that would never have come about without his playing career.

The AIR JORDAN shoes are still popular to this day, recently re-releasing a new look that left fans in a screaming frenzy in malls across the nation.  Children and teens who have never even seen him play a game are going nuts for his stuff solely based on the ongoing popularity and notion that Michael Jordan is a living legend.

Not only did his brand continue to make him millions upon millions after he played his last game in ’98, but his endorsement deals have created an era where athletes now make more money endorsing products than they do playing their sport.

It is clear that MJ has forever changed the face of professional sports, both as a game and as a business.

NUMBER 2 - ANTHONY ROBBINS

Anthony or Tony Robbins has gone out and over the last three decades completely carved out a new niche, which is probably one of the hottest ones in the world – coaching.  If you as Tony about his earlier years as a life coach, he’ll tell you that he didn’t even

The Master Motivator

know how to explain what it was he did.  He would try desperately to explain what it was he did, but struggled to come up with a

viable label for his profession.

Today, life coaching is a multi billion dollar per year industry and without Tony Robbins it may have never been created, caught on, or gained the enormous popularity it has today.

Quite possibly the greatest achievement of all is that he carved out this path in life without any formal training or any higher education.

Today, Tony coaches some of the most famous and successful people on earth, and they pay him 6-7 figures per year simply because his abilities to create fast and long-lasting results is unprecedented.

The world has forever changed, in a very enthusiastic and motivating fashion thanks to the life coaching niche that Tony has pioneered.

NUMBER 3 – MARK ZUCKERBERG

Zuckerberg is the co-creator of Facebook, which of course needs no introduction.  He co-created “The Facebook” in 2004 from his college dorm room.  The social networking scene, which Facebook was not the first company to dive into, has forever been

The Man Behind The Phenomenon

changed since its birth in 2004.

Facebook has more than 800 million users worldwide, with over 175 million of these users logging on every single day (many multiple times per day).  Facebook is even so popular that if you walk into your local Starbucks you’re surely going to see a few people surfing the popular social network from their laptops.

The most amazing part of the success of Facebook is that it doesn’t actually deliver any physical products or services, but its massive scale allows it to pull in more than $1,000,000,000 in revenue from multiple streams, namely advertising, gaming, etc.

Many businesses are now using Facebook as a way to improve their own businesses, and some multi-million dollar gaming companies have been created by using Facebook as the platform for their games.

All in all, you can see why Facebook has forever changed the Internet, as well as the offline world.

I hope you enjoyed the post!

I’ve been following the life of Arnold Schwarzenegger since I was about sixteen years old.  Originally I was drawn to him for his bodybuilding knowledge, then I was drawn to him for his charisma and knack for success.

Imagine, a young boy from Austria decides he wants to be a champion bodybuilder and builds one of the most impressive physiques of all time.  Comes to the United States and becomes an instant bodybuilding icon and then a legend.  Then the same Austrian decides he’ll change the face of action movies forever and becomes the first professional bodybuilder to bring cartoon-like musculature to the big screen – and subsequently goes onto become a silver screen legend.  And finally, with his thick, obviously non-American accent makes a bid to become governor of the state of California as a Republic – a state known for being highly liberal.

How on earth does someone achieve such insanely high levels of success? –  Was it luck?  Was he in the right place at the right time?  Was he just given lots of God-given talent?

If you ask him, it’s none of the above… According to Arnold there are six keys to being successful in life, whether it be in your business, your extracurricular activities, etc.

Arnold’s Six Tips For Success (in everything you do):

#1 – TRUST IN YOURSELF

Everything starts with complete, uninhibited trust and belief in your abilities.  It doesn’t matter if you want to run your first marathon or become the governor of a state, the first step towards achieving your goal is to believe that you have the ability to make it a reality.

You don’t need ‘natural talent’ in order to achieve massive results, you only need to belief that you can find a way to make things happen.

#2 – BREAK THE RULES

Arnold was very persistent in stating that in order to achieve outstanding results, you can’t be afraid to ‘break’ or ‘bend’ the rules on your way there.  This doesn’t mean break the law or do anything unethical, it simply means don’t conform to what society deems as ‘normal’ or ‘acceptable’.

#3 – DON’T BE AFRAID TO FAIL

Failure is the stepping stone to success.  Ask anybody who’s successful if they’ve ever failed and you’re likely to get a surprising number of failed attempts at success.  Nobody achieves outstanding levels of success on their first attempt, it only looks like they do because we don’t hear about failure after failure.

Take musicians for example…

Many musicians on today’s stages are touted as ‘overnight successes’.  If you ask any of them, they’ll tell you they put in years and years of work for little (or no) pay and when they finally got their big break they were suddenly an “overnight success”.

#4 – DON’T LISTEN TO NAYSAYERS

You’re always going to come across people who tell you that what you want out of life is either not possible, not realistic, or that nobody’s ever done it before… So what!  If it’s not possible, why are there people out there doing it… If it’s not realistic, who says so?… If it’s never been done before, then good, you’ll be the first to make it happen.

I remember when I was in my first semester of University and about 3/4 of my intro to Chemistry class failed the exam.  The professor told us that if we failed we could kiss our careers in medicine goodbye – well guess what?  I failed that exam, and I become a physician…

Naysayers only say ‘you can’t’ because they don’t believe in themselves – laugh them off and get back on track.

#5 – WORK YOUR BUTT OFF

This is a big key because when we look at successful people we rarely get a chance to see how much blood, sweat, and tears went into their success.  Often we assume they fell into their success or they were just in the right place at the right time, but the truth is that when you see someone who’s successful, you can bet they’ve worked insanely hard for as long as it took to achieve their goals.

On your pursuit to success, leave no stone unturned… Do anything and everything you have to do in order to become the person you want to become.

#6 – GIVE BACK

There’s a universal law that states you get back what you give, and the more success you achieve the more you should give back.  No matter which path you take in your life, always be looking for ways to give back.  Whether you give of your time, your money, or your resources, giving back will truly make you a success in life.

I hope these tips from Arnold have given you some energy to make your dreams come true!

Until next time!

“Productivity = Results… Be Productive On A Daily Basis And Results Are Guaranteed”

Have you ever noticed how some people seem to be able to do extraordinary things on a daily basis and wonder what their secret is?  I used to wonder, especially looking at busy parents with several children who also ran full-time businesses, managed to stay in tip-top physical shape, had a great relationship, and also seemed to enjoy all of the successes they were experiencing… These people must either be:  Superhuman OR Non-sleepers  (is what I thought).

When my life took a turn for the busy (medicine, teaching, online business), I decided it was time to myself become one of these ‘overachievers’ who could do as much as they needed to and still have the sanity to enjoy it.  So I set out to learn from those who were currently doing it – I set out to figure out exactly how all of these people were able to grow by leaps and bounds on a daily basis, and how they were able to seemingly do it all with ease.

So I started studying some of the “top dogs” in the industry… Listening to videos, reading articles, and even emailing them personally.  After a while I started to see the one similarity between each and every one of these massive-action individuals – a daily ‘to-do’ list.

Yep, you read that right!  Nothing more than a little white pad and a pen, or a notes section in their phones to list the top things that must be done that day.

Anytime something came to mind, whether it was a new idea or a task that needed to be completed, they threw it down on their to-do list for the next day, then at the end of the day they had a list of things that had to be completed.  Then, they simply prioritized each task as very  important, important, or not so important.

So I started to use my own ‘to-do’ lists as well – I figured if the most successful people in the world were using them that they were onto something.  And what happened to my productivity as a result was nothing short of amazing… Instead of heading into each day lacking focus and wasting time, I was banging out task after task and by the of each day I’d accomplished more than I was previously accomplishing in an entire week.

A few tips on how to get the most out of your ‘to-do’ list:

• Categorize each activity as ‘must do immediately’, ‘must do today’, ‘not that important’ – when you do this, you can eliminate the tasks that you need to get done ASAP
• List the tasks that you absolutely hate and would normally procrastinate with – do these first!  A huge setback for many of us is putting off things we know need to be done because we simply don’t want to do the task..  A cool trick I learned for getting things done we absolutely HATE is to wake up early (5am) and bang it out before the rest of the world has even hit the snooze for the first time.  This way you get tasks you loathe out of the way before your day has really even started
• Limit it to ten tasks per day… the reason why is because too many tasks can still overwhelm you, and the goal is to be productive, not superhuman… Do ten things today to build your online business, do ten things tomorrow, and by the end of the year you’ve accomplished an amazing 3,650 tasks that help you build your business

“Success In Business Is 10% Inspiration, 90% Perseverance”

One of the greatest things you can learn right off the bat, is that success in any aspect of your life is based mainly on your ability to persevere.  Whether you want to become a professional athlete, a Doctor, an Engineer, or an online entrepreneur.  The underlying commonality between everyone successful is that they stuck with it.

You never see a millionaire, or a pioneer in a certain industry who says he/she was successful by not finishing the task at hand.  Success will come to all who persist, but making the journey to your goals easier is possible when you’re equipped with the knowledge that comes from those before you who have made it happen for themselves.

While reaching your goal is the ultimate accomplishment, the journey that you take to get there can and should also be very enjoyable, and the sooner you’re able to enjoy the process, the sooner you’ll truly start to experience the joy and freedom that this Internet lifestyle can give you.

I want to share with you now, four things that are responsible for the demise of almost all those who try to build an online business:

1 – Not Focusing On Educating Yourself

Education is the most powerful tool there is, period.  The more you know the more you can accomplish, the more you learn the more money you are likely to make, these two things are very closely related.  The reason why most people fail online is because there’s no certified educational body for teaching people how to start online businesses.  There is however, a way to earn your online business MBA, and that is by ferociously learning as much as you can by looking and modelling those people who have been successful doing what you want to do.

Not only will learning help you build your business, but this education you build is an asset that you can use down the road to consult others and make a very handsome sum of income.

2 – Expecting An Overnight Success

There really is no such thing as an ‘overnight success’.  You see a lot of these new recording artists who are given the title of being an ‘overnight success’, but if you read their bio you’ll see that most of them put in the leg work for many, many thankless years before they built a name and earned their way to the top.

I recently read Michael Buble’s autobiography, and he talked about how he did the wedding circuit in his hometown for almost a full decade until the right person heard him sing.  That’s almost 10 years of grinding it out, but the reason why he was able to grind it out is because he had the intense desire to be an artist, otherwise he would have never made it.  It was pure determination to keep on going, whether he made it one day or not.

You can use this same mentality when starting your online business – keep grinding and pushing and networking until you finally make it.

P.S.  Apply this to any aspect of your life and you’ll be one of those people who looks like everything they do is a success!

3 – Not Networking Enough With Others In The Same Market

A big mistake many newcomers make is trying to out-do the competition, but in fact is that the fastest way to success and the best way to make big money is by networking with and befriending those in your market with a similar mindset.  There’s nothing wrong with being friends with someone selling the same type of product or service, in fact, it’s a perfect opportunity to put two smart, hard-working minds together to make more money and achieve more success that either would on their own.

Networking by blogging, commenting on other’s blogs, adding posts to forums… all of these things can add up and help you make new friends with people who are on the same page as you.

4 – Lacking Perseverance

I think the point of perseverance was driven home fairly well in the introduction, but I was to re-iterate once more how important sticking with something really can be.  George E. Allen said this:  ”People of mediocre ability often achieve outstanding success because they don’t know when to quit”, and it’s 100% true.  You’ll never know just how insanely successful you will become unless you stick with it.  And when you combine the knowledge and plan you set for yourself, then combine that with a burning desire to succeed, the sky really is the limit to what you can achieve.

Until Next Time!

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“Keep Giving Value And The Majority Will Come Back”

As online business owners, we work our butts off for each and every new lead that comes into our sales funnel, so it always blows my mind when I see someone bombarding their subscribers with offer after offer without having provided anything more than a free opt-in gift that took thirty minutes to put together.

I’ve probably subscribed to well over one-hundred IM lists in my few short years online, some because I wanted to learn from the best, and some because I wanted to observe how they were sending out their emails to their potential customers.  I can say I’ve seen almost every email marketing strategy out there, and I have to be honest some are downright awful!

What makes an email follow-up sequence awful?  Well, in my honest opinion, if all you’re doing is sending me another way to make money online every single day, with each email claiming to be THE LIFE CHANGING EMAIL, then I’m immediately turned off.  This to me screams of the old-school hype, which I think we’re all pretty desensitized to these days.

I’m not in the business of pushing ‘products’ that are meant to provide you with an easy solution, I’m 100% all about providing the education that is needed to succeed with an online business – no matter which niche, no matter how much experience online.  That’s why when I put together my own email sequences, the main goal is always to provide over-the-top, high-quality information that will improve and enrich my subscriber’s lives.  If they buy from me because I’ve made an impression, fantastic!  If they don’t, I hope they’ll at least take my free advice and run with it.

SO, HOW DO YOU CREATE AN EMAIL SEQUENCE THAT DELIVERS REAL VALUE YET STILL MAKES YOU MONEY?

I deliver three types of emails, they are as follows:

Email Type #1 – The pure content email

This type of email is like a quality article – it provides lots of information they can use right away to improve, and within the body makes no suggestion of buying anything.  Within the signature at the bottom of this email I lay out a simple, friendly reminder that they can check out product A, product B, etc. by clicking the link HERE.

That’s it!

The point of this  email is to deliver content without them feeling like all you care about is their money.  This is what you call truly building a relationship.  Because in a good relationship, you can’t be all about taking, taking, taking… You have to give and sacrifice, and only then can trust be built – and trust me people aren’t going to buy from you unless they trust you.

Email Type #2 – The content + few URL email

This type of email is pretty similar to the pure content email, except I tend to build the desire to click on the links within the body a bit more obvious.  For example, I may write a good beefy paragraph loaded with information, then tell my reader that they can take things to the next level by clicking the following link.

And you create a content-rich email and just toss in a couple links following each paragraph.

Email Type #3 – The direct sale email

This is an email that gets right to the point and asks your customer to take immediate action.  This email should NEVER be the first in the sequence of emails because remember, people won’t buy from you until they like and trust you, nor do people tend to buy until they’ve heard from you an average of seven times.

Using email types 1 and 2 first will build your credibility, build you up as the ‘go to’ expert, and blow your reader away because trust me when I say, most Internet Marketers are not providing more free information than they are sales pitches – so if you create a good email sequence loaded with value, its going to go a long way in the success of your business.

WHAT WOULD A TYPICAL SEQUENCE LOOK LIKE IF USING THIS STRATEGY?

Now remember, you really only have to set up your sequence one time.  It might take you a few days to create, but it’ll keep working for you long-term, which is the key to long-term success online.

Here’s how a typical sequence might look:

Email 1 – Pure content (Day 1)

Email 2 – Pure content (3 days later)

Email 3 – Content + few URL’s (3 days later)

Email 4 – Content + few URL’s (1 day later)

Email 5 – Content + few URL’s (2 days later)

Email 6 – Sales pitch email (1 day later)

Email 7 – Sales pitch email (1 day later) ** sending a second ‘reminder’ email after the pitch email is a good strategy to get customers to read the email

Email 8 – Pure content (3 days later) ** if they didn’t buy, draw back and provide more quality information without selling

Email 9 – Pure content (3 days later)

Email 10 – Content + few URL’s (3 days later)

Email 11 – Content + few URL’s (3 days later)

Email 12 – Content + few URL’s (3 days later)

Email 13 – Sales email (1 day later)

Email 14 – Sales email (1 day later)

Email 15 – 25 – Content + few URL’s ** at this point they haven’t purchased, so keep delivering value with soft sells within the body.

And that’s a look at how to create an email sequence.  You’ll notice we’re giving away a lot of content to our subscribers – and that’s why they decided to give us their name and email address – content!  Every person who subscribes is a potential new customer and/or client, so we need to nurture the relationship with them if we hope to become successful with our online businesses.

This is clearly a less aggressive way to create a follow-up sequence, but realize we’re in a new age of Internet Marketing… People are skeptical of buying things online these days, so you need to go the extra mile in order to assure them that you’re someone who really does care about helping them and improving their lives by answering whatever problem they’re currently facing.

I hope this helps you convert more subscribers into buyers!

Until next time!

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“Does Hype Still Work In Online Business?”

Today, a very short piece of advice on writing your sales letters.

A really interesting question to ask yourself these days… I tend to think that no, it doesn’t.  I’ve gone through the entire ‘learn how to make money online’ learning curve and as with most, that learning curve starts with purchasing a few products that sell you solely based on the hype in the sales copy.  The gurus who started this trend in the online arena have made millions selling crap, but now they too realize that there is a new ‘hype’, which is nothing more than being genuine.

It’s true!

People are sick and tired of a long sales letter that contains nothing but hypey claim after hypey claim.  We’re no longer buying it and we’re no longer going to stand for it.  However, there’s nothing like a big, red, juicy, hype-filled headline to get your attention.  This is where hype is still alive, but in a whole new way.

You still have to get your customer’s attention or else someone else will!  That’s why a great deal of time and energy should be spent crafting a really catchy, enticing headline.  Then, it’s time to be real and genuine, because these days that’s what people are looking for in a product and in someone who’s selling the product.

And another quick reason why hype is dwindling from sales letters is simply because according to most Terms & Conditions of payment processors, anything that promises massive results without any proof of these results is fishy – and might actually lead to a freezing of your account and the inability for you to gain access to your funds when they start to roll in.

Until next time!